PRESS KIT

A Design-Forward Travel Studio for Hotel Lovers

About Good Trips

At Good Trips, travel is designed with the same care as a well-built space: intentional, functional, and beautiful. Each journey begins with a hotel that has soul, design integrity, and people who care — the foundation for experiences that feel deeply personal and connected to place.

Founded by designer and wellness expert Katy Hoogerwerf, Good Trips curates travel for discerning professionals and families who value beauty, purpose, and authenticity. The studio collaborates with hotels, tourism boards, and destination partners worldwide to create meaningful experiences that honor both traveler and destination, blending design, wellness, and responsible hospitality in every detail.

COMPANY DETAILS

Katy Hoogerwerf

OWNER and Managing Director

Katy Hoogerwerf is a Netherlands-based travel designer, writer, and founder of Good Trips. A U.S.-born creative with a background in art history, landscape architecture, and holistic health, she began her career designing culturally sensitive resorts and destinations before moving into creative direction and brand storytelling — work that shaped her belief in travel as both an art and a connector.

Drawing on nearly two decades of experience across design, wellness, and hospitality, Katy helps clients, brands, and audiences engage with travel as a form of restoration and inspiration. Her writing explores design-led travel, the stories behind hotels, and the evolving intersection of wellness and hospitality. In addition to her published work in Embraer Advantage and other outlets, Katy is known for mentoring fellow travel advisors and helping them cultivate stronger, more human client relationships, a philosophy reflected in everything she creates.

For media, partnerships, and speaking inquiries, please contact katy@goodtripstravel.com.

TRAVEL PLANNING SERVICES

Curated Stays

A matchmaking service connecting traveler and hotel. Each project involves selecting destinations and properties that align with the client’s style, interests, and pace of travel, resulting in cohesive, design-driven stays without the structure of a full itinerary

Curated Trips

Focusing on organizing milestone events, Good Trips handles logistics for longer trips, far-off destinations, multi-generational holidays, honeymoons, and destination weddings, guaranteeing a personalized and smooth experience from start to finish.

Annual Travel Portfolios

This signature service, targeted at busy professionals, involves crafting a comprehensive yearly travel portfolio based on the client's availability, goals, and interests, with an emphasis on well-being and balanced lifestyles.