The Art of Thoughtful Travel

Curated trips for busy professionals, adventurous families, and more

Welcome to a better way to travel

Imagine curated journeys that blend the finest in boutique hospitality, local culture, and immersive experiences. Whether you're pinpointing the ideal hotel, celebrating a milestone, or elevating your annual travel portfolio, we'll be your personal travel concierge.

Travel Planning Services

Tailored Bookings

Chosen your hotel and set your dates but crave the perks reserved for prioritized guests? Good Trips can elevate your booking and secure your spot on the hotel's priority list, unlocking access to special goodies. Learn how we enhance your stays effortlessly with this complimentary service.
Fees: Complimentary

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The Singular Stay

You’re looking for the perfect destination and accommodation. For these one-stop getaways, we’ll find the place, manage the booking process, arrange transfers, and some activities…all organized and delivered in a beautiful digital itinerary.
Fee: Starting at €550

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Curated Trips

You've got places to go and destinations to see. From multi-gen holidays to honeymoons and big birthdays, our boutique concierge service for multi-leg journeys ensures a personalized and seamless trip from start to finish.
Fees: Starting at €1050 /week of travel

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Good Trips goodies

At Good Trips, our affiliations with travel partners–like Virtuoso, Belmond Bellini Club, Auberge, Relais & Chateaux, Rosewood, Design Hotels, and more–unlock a treasure trove of perks just for you.

Not to mention, we've built our own portfolio of those small unique hotels and tour operators that you won't see in any consortium.

We're talking gourmet breakfasts, hotel vouchers for spa and wellness, welcome gifts, and even transformative local experiences. When we plan together, your stay becomes an elevated experience at one of our carefully chosen, design-forward, and sustainable hotels worldwide.

But the real kicker…

We've got hotel matchmaking down to an art. Our number one priority is to find you the perfect place. On top of that, we communicate things you love (and don't love) directly to the hotel's management team, making sure that when you arrive, you're not just a reservation—you're a guest they're excited to host. This rapport often leads to room upgrades and other little touches that make a big difference.

All this while saving you the time and stress of trawling through countless open tabs and endless online reviews.

WHO YOU ARE

Our clients are all unique and don't fit into one box, but there are some characteristics they tend to share. Our travelers are thoughtful. They are curious. They are design-lovers and focused on their wellbeing. They are collaborators. They are often entrepreneurs or executives (but not always!), busy with work and life. They value their time, the epxertise of others, and they have a passion for maximizing their moments and experiences.

I wouldn't dare book without her!

I'm a super-picky traveler. Katy is never flustered by my (many) requests and my travel experience has seriously leveled up since using her Tailored Booking service. She somehow manages to get me into the most gorgeous rooms at the chicest hotels.
Dr. Chaneve Jeanniton | Surgeon / Founder of epi.logic
I haven't ever had help to coordinate travel but Good Trips went beyond ...

understanding the surface-level goals and got to know my personality, aesthetic, and other personal elements that influenced their recommendations. The trip was an adventure of a lifetime.
Jeff Donaldson | Co-Founder at FocusedBrands
Katy has the uncanny ability to find properties that fit exactly...

with my style, ethos & interests. She follows a brief to a T, is an excellent communicator, and I completely trust her judgment. I can’t recommend her highly enough.
Belinda Mountain | Author & Co-director at Black Mountain Agency
Katy takes a holistic approach to everything she does…

weaving together her rich experiences in health, sustainability, and above all, a high standard of quality and aesthetics. We’re excited to work with Katy and Good Trips for our next vacation!
Michelle Lee | Entrepreneur / Investor/ Architect
Our Good Trips experience was one of the best travel investments we’ve made.

I have a newfound appreciation for my impact as a traveler and how enriching travel can be.
Toby Krout | CEO, Boomtown Accelerators

ABOUT YOUR Lead CURATOR

Good Trips is led by Katy Hoogerwerf, whose background in design, ecotourism, hospitality, and wellness shapes her distinct approach to travel design. Katy excels at crafting annual travel portfolios that naturally complement busy lifestyles, taking care of the intricate planning details while leaving the joy of anticipation to her clients.

Supported by a globally curated and value-driven network of hotels, DMCs, and tour operators, Katy and her team elevate travel planning into an art form, setting new standards in hospitality, authentic local interactions, and impeccable service.